Augmented Reality

VR?AR?same difference Having just completed a placement at Kin Design and currently hanging about with the nice people at Moving Brands a few really interesting things have passed my way- here is an assortment of my favourite bits and pieces from the AR world.

This is Sticky Light, not sure if it is strictly Augmented Reality but it's super cool so fuck it.

This is an amazing ted talk which I can't quite believe I hadn't seen before- the set up means that data can be projected onto almost any flat surface (a wall, your hand) and interacted with using coloured fingertips and a camera- all for only $200.

Moving Brands

Moving Brands recently released their Moving Identity Paper. The front cover has their logo on it- a programme can recognise this and augment things on top- the real kicker though is that built into the programme is an interface- held straight on there are blog posts, rotate 90 degrees it's images, again and it's tweets, another 90 and it's videos. You can also scroll through previous and next content by moving the book left and right, if you tilt the book it scrolls down longer blogs- seriously incredible and a brilliant example of the principles which are in the book.MB Living Identity

You can use the book to interact with the application which is on their website over here. Or print the glyph off yourself or even, and I think this creates even more potential for this technology, you can draw it yourself. The image above shows the actual cover and my crude, blocky drawing that I used to interact with the programme.

Long Ol Type

I noticed something recently- maybe it's been around maybe it's always been around but more type these days has been brought to my attention that is kind long. Example: Wait and see

This excellent show catalogue/teaser/book/I'm not sure from Lincoln School of Art and Design Graphic Designers- (website's not the same really but hunt down the designers and check out their sites too- good stuff)- seriously ace work in here- it's less like a catalogue more a picture essay about anticipation- come round to my house and I'll show you. Really very good.

Field DayThis flyer for Field Day held in Victoria Park- simple and really striking.

CUBand this really nice magazine from Queen Mary's in Mile End. Uses some very nice clean type over image (which i'm also preparing a post on at some point) It is pretty nicely done all over but the cover is a real beaut if you ask me. It's also worth pointing out that all of these examples are printed on uncoated stock with no varnish or owt.

I guess 'long' type isn't a very good description I suppose condensed or something better describes it- but it seems to be about a lot and I really like it, quite understate, simple and often letting the context or other content help it out. There's this really tasty font just released from Hoefler & Frere-Jones, it's called Tungsten:Tungsten

Sam Winston

It's Nice That Talk #16 – Sam Winston from It's Nice That on Vimeo.

A really insightful and relevant talk from Sam Winston and I'm going to pull out this really good quote from the video which for me is one of the best descriptions of process- somehting which sadly seems lacking a little in the industry- particularly a practical process of experimentation:

why would you do that? - intuition - nurture - Firstly I don't know what I'm doing, but I know I'm working something out, both personally and in my practice. Secondly, I'm nurturing something because by the time I've finished it I've got a real sense of value, I've understood what I'm doing, and I know where I'm going in the future. And I don't think that's about cognition, that isn't about thinking, it's about owning the experience through craft.