I was lucky enough to be part of the REACT delegation representing UK creative business at the GREAT Festival of Creativity in Shanghai. Four days of meeting, greeting, workshops and talks tried to create better links between UK creative companies and Chinese businesses. But nothing really could do a better job of selling China than walking around and experiencing the city. Messy, contrasting and with an historical identity crisis which it seemed to be wearing quite lightly, it’s definitely somewhere I’d like to go and work.
