Interactive vs. Reactive

I wrote this blog over on the Moving Brands website (under the pen name Rex McWhirter):

PAPPELTALKS from vizage on Vimeo.

Found this via the fantastic today and tomorrow blog. This CD cover designed by Hubero Kororo, leaks ink upon opening, thus creating a unique artwork where the user completes the design. T&T described the project as ‘interactive’ and I suppose to a degree it is. The fact that the trigger, and process, by which it creates surprise and mystery, is  characteristic of a lot of interaction design. But I think it’s more reactive, the process can only be controlled a little and it’s a one time only event. There is something very beautiful about it and I find something really refreshing in the analogue, physical way it works.

The Secret Life of Chaos

fractalsfractal_food_02 This brilliant BBC4 documentary kicked my ass. It talks about chaos theory, fractals, patterns and loads more. The punchline is that chaos and order (pattern) are beautifully and inextricably linked. That even the simplest equations and mathematical formula, when fed back into themselves (this bit is key) cannot be examined far enough back to make accurate predictions about where the formula might end up- hence sand dunes, cows spots and nature in general looks similar but not the same. Fractals are part of this- and a guy called Mandelbrotz pretty much invented these while he was working at IBM- the whole thing is linked nicely to something called 'self similarity' which is like branches and rivers and out blood vessels and loads of other stuff. Really good but hurry click here to watch it before the 24th.